Many people have reached out to us with brand new product, or products that are already selling well under a different brand name on Amazon, asking how they can promote and ‘build up’ this new ASIN that they are promoting.
Well here are some pointers.
- We assume that quantities are affecting the search results at a product level. If the quantity is very low, then why would Amazon promote the product in the search results? Using an inventory buffer will affect page views.
- Start out by selling your ASIN low. Especially if there is an already well established ASIN with that same product. You want to be noticed and selling, give customers a reason to buy from you.
- Because you just started your new ASIN and are still selling your product for cheap, have a few family members and friends buy your product, and if possible, to leave a nice review with the key product advantages. It might pay for you to refund them (you will get paid a percentage of it by amazon, for these sales, anyhow).
- Use Keywords Strategically Keywords are the primary method buyers use to find products on Amazon. Finding the best search terms goes a long way toward increasing product visibility and sales, especially if you’re selling a new product or aren’t a popular brand. Some tips for making the most out of keywords:
Put yourself in your customers’ shoes and use the same terms that are popular on your own website or paid search campaigns.
When entering keywords, try to use single words instead of phrases. If you use phrases, then buyers must type each entry exactly as you entered it to be effective. Listing words separately allows for more flexible combinations.
Luckily, you do not need to repeat keywords found in your product title since those are already searchable. Reserve these for additional terms that help buyers find your products.
If you aren’t getting the sales you expect, continue to experiment until you find the best combination of product title and search terms.
If you want Amazon to suggest specific keywords, just input one of your keywords in Amazon’s search bar. You may see some “related searches” suggested by Amazon. If relevant, use the keywords from those related searches in your data feed. It’s very manual, but can be helpful for a specific product.
Avoid using third parties’ trademarks or brands as search terms. Infringing on intellectual property rights can lead to notifications from Amazon’s Seller Performance risk team — and potentially suspensions.